Computers and Marketing Essay Example | Topics and Well Written Essays - 500 words

Computers and Marketing - Essay Example It is inevitable that with most people doing things on-line, marketing and advertising executive are now also going on-line. Internet traffic continues to surge with more people going for convenience, ease and security of transacting their business on-line. Advertisers naturally go where the people are. Discussion Advertising serves a dual purpose: commercial, as when promoting a new product or a new service, and secondly, as a public service (such as broadcasting weather reports). But the essence of advertising has always been primarily commercial in nature. Advertising industry executives always find creative ways to post their ad messages and this is almost everywhere: in newspapers, magazines, giant billboards, moving billboards (such truck-side advertising or even on the bodies of airplanes like the Irish budget airline Ryanair) or in broadcasting such as radio and television. The latest media are digital Web sites on Internet and digital mobile devices such as cellular phones. It seems there is no escaping these ubiquitous advertisements. Like most people of my generation, I spend a considerable time of my waking hours on the Internet.